About Us

Brainchild Engineering is a design and engineering company based in Novi, Michigan. Since 2016, we've been helping individuals and companiesdesign, engineer, and launch

their visions.


To help product creators build and launch physical products with record-breaking speed and reliability

We're 30 engineers, designers, marketers, researchers, and leaders obsessed with your success.

Key Leadership Team

Dan Engerer

Founder and Director

Education: B.S. Mechanical Engineering, M.S. Mechatronic Systems

Specialty: Automotive engineering, control theory

Carter Guider

General Manager

Education: B.S. Econ & Business, M.B.A.

Specialty: Executive program management, global consulting services

Michelle Engerer

Director of Customer Success

Education: B.S. Industrial Engineering

Specialty: Process optimization, ergonomics and safety

Bill Whikehart

Chief Electrical Engineer

Education: B.S., M.S. Electrical Engineering

Specialty: PCB Design, power electronics

Why We're Superior

We're Faster

Speed and reliability are our obsession, and it shows. Our processes have been battle-tested over many years and are continually polished and refined endlessly. What takes most product development companies months, we can do in weeks or days.

A Proven Track Record

Our reputation speaks for itself. We've helped countless startups and companies build and launch amazing products, and that's because it's been our sole focus and obsession.

Specialists Team Model

Specialists > generalists.

Each one of our project teams is a hand-picked team of specialist designers, engineers, and marketers.

Dedicated Support

Where most product developments companies spread their talent thin to handle new projects, we grow our ranks. Why? Because we know that multi-tasking only leads to missed deadlines and diminished quality. Your project team will never be distracted.

One-Stop Solution

Launching a new product is a complex undertaking. Having to coordinate engineering, sourcing, marketing, manufacturing, and sales is difficult - that's why we offer a full, turn-key solution under one roof.


Book a call with us to see if you're a good fit

Brainchild Engineering, Inc.

22759 Heslip Dr. Novi MI 48375

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